Fly Sun Valley Alliance, Inc. is an Idaho non-profit 501c(6) corporation. Our volunteer board of directors is structured to effectively represent and speak for the entire Wood River Valley community and therefore includes various governmental agency representatives and key valley business stakeholders with a diverse array of experience and expertise.
FSVA Executive Director
carol@flysunvalleyalliance.com
Carol has played a key role in commercial air service development and marketing efforts in Sun Valley for the past 25 years. She was actively involved in successfully securing one of the first USDOT Small Communities Air Service Development grants to start nonstop flights between Los Angeles and Sun Valley in 2002, and was instrumental in securing a new airline (United) to serve SUN with additional nonstop flights to San Francisco, Denver, and Chicago. She led the destination tourism marketing program for the Sun Valley area as Executive Director of the Sun Valley/Ketchum Chamber & Visitors Bureau (SVKCVB) for 13 years, and spearheaded the formation of the Blaine County Air Transportation Advisory Group, which operated as a committee of the SVKCVB until Fly Sun Valley Alliance was formed as an independent non-profit organization in 2008. She provided management of FSVA during her tenure at the SVKCVB, and became director of FSVA in 2011. Her past experience in destination tourism marketing and economic development also includes serving as Marketing Director of the Jackson Hole (WY) Visitors Council/Chamber for eight years, and Governor-appointed Tourism Commissioner for the State of Wyoming Tourism Division. She has held leadership positions on national, regional and state travel and PR industry boards, and has received numerous industry awards for her work. Carol began her 30+ year career in the travel & tourism industry serving coffee and cocktails at 30,000 ft. as an international flight attendant for Pan Am.
Ron McNeill has served as FSVA’s airline consultant for 10+ years. He is a former airline executive with 38 years of experience in airline marketing, operations, planning and revenue management. He was formerly Vice President of Revenue Management, Vice President of Airline Planning, and Staff Vice President – Forecasting and Analysis for Trans World Airlines (TWA) and Manager – Marketing Development for American Airlines. Ron’s TWA experience included route analysis, forecasting and revenue management for domestic and international hubs including STL, John F. Kennedy International Airport in New York, Luis Muñoz Marín International Airport in San Juan and Charles de Gaulle Airport in Paris. Ron currently works as a senior air service consultant in Mead & Hunt’s St. Louis office.
During his airline career, Ron was responsible for the automation development of systems used for passenger reservations and airport processing. In his role as Vice President of Revenue Management, he was responsible for published airline fares and pricing, unpublished fare negotiations, group policies, bookings and pricing, and the development of systems used to manage airline bookings and revenue. When TWA was acquired by American Airlines, Ron was appointed to the officer level Core Integration Group that was tasked with integrating TWA practices and employees into those of American Airlines. He was specifically responsible for evaluating procedures and identifying best practices for revenue management, domestic passenger sales, frequent flyer programs and ambassador clubs.
Ron has extensive experience with models and analytical tools used by airlines in forecasting and evaluating new markets. His reputation and contacts in the airline industry get clients high-level airline management attention. He provides Mead & Hunt clients with an airline perspective for air service analysis and airline presentations. Since joining Mead & Hunt, Ron has used his knowledge of airline revenue and forecasting systems to identify service opportunities for clients that fall beneath the traditional thresholds used by carrier systems. Having worked on the other side of the table, he can present carriers with unique analytical approaches to assess and evaluate community opportunities.
Former Chairman (retired), Power Engineers, Inc.
Jack Hand the former CEO & Chairman of Power Engineers , a Global Consulting Engineering and Services firm specializing in the generation and delivery of intergrated solutions for Energy , Facilities , Environmental and Federal Markets . Founded in 1976 , Power Engineers is a global employee owned company , recognized as a top engineering firm in the US. Jack retired as chairman in 2019 .
Jack earned his BS in electrical engineering from Kansas State University , he joined Power in early 1992 , was appointed CEO in 1997. Jack’s experience is focused on power systems and has been extensively involved over the years in renewables and fossil power generation projects.
Jack is a lifetime IEEE member, and also chairs the Energy Sub Committee for the American Council of Engineering Companies . He’s active as a Senior Advisor for the Znofnass Program for Sustainable Infrastructure at the Harvard Graduate School of Design , and serves as Senior Advisor for EFCG Management Consulting, Jingoli Power & Grid United. Jack also provides consulting to several private equity firms in the energy / power sector.
Pete Sonntag joined Sun Valley Company as Vice President and General Manager in June 2021. Sonntag brings many years of experience and a passion for the mountains to his role. He has overseen multiple ski resorts including Whistler Blackcomb and Heavenly and has also served as Ski School Director at a number of resorts including Vail, Beaver Creek, Keystone and Copper Mountain. He began his career in the mountains as a grounds maintenance worker at the Beaver Creek Golf Course.
Pete is thrilled to be a part of the Wood River Valley community and is joined by his wife and three children, all of whom share a passion for the outdoors. “Sun Valley Company continues to stand out as a family-owned, independent resort focused on its loyal guests, employees and the Wood River Valley, and to that end, the importance of air service into our valley cannot be understated,” said Sonntag, “I am eager to serve on the Fly Sun Valley Alliance Board to support the critical work of this organization.”
President, Sawtooth Forensics, LLC
wdenekas@sawtoothforensics.com
As a businessman and booster for the Wood River Valley, Walt is a strong proponent of air service to the area for both locals and visitors. He was chairman of the committee that developed the new noise abatement procedures into and out of Friedman Airport to maintain aircraft safety while minimizing the impact of aircraft noise on the community.
Since Walt joined the board, FSVA has added commercial air service to San Francisco, Denver, and Chicago.
Dave Madaras is currently Chief Operating Officer of FuelerLinx, business aviation’s leading fuel management software. In that role, Dave interfaces closely with many of the aviation industries largest software providers, aircraft operators, FBOs and airports. Prior to his time in the aviation industry, Dave spent 10 years working as a derivatives trader at Barclays Capital and Citibank in New York and London. Dave graduated from the University of Virginia in 2006 with a BS in Systems and Information Engineering. He served as a consultant to the Sun Valley Air Service Board in 2018/19. He moved his family to Ketchum in 2015 and loves the work-life balance the Wood River Valley provides. Dave believes the mission of FSVA is critical to the continued success of the Wood River Valley.
GM, Limelight Hotel Ketchum
John moved to the area with his family to open and manager the new Limelight Hotel Ketchum and is excited to become an involved member of the community. “Accessibility is always the key to a destination resort’s sustained success. I look forward to working with Fly Sun Valley Alliance to continue the great momentum in securing improved air service both for our guests and for this great community”. He has more than 25 years working in the resort hotel business, all of it in winter resort destinations, including stints in Aspen, Breckenridge, Beaver Creek and Steamboat Springs. He has worked in many capacities including Director of Sales and Marketing, General Manager and Regional General Manger and his experience includes the Sheraton Steamboat Resort, St. Regis Aspen, Sky Hotel in Aspen, Westin Snowmass Resort and the Beaver Creek Lodge. In addition, he has a background in resort condominium management.
Executive Director, Sun Valley Tourism Alliance, dba Visit Sun Valley
Scott has been Executive Director of Visit Sun Valley since 2017 and has more than 25 years of experience in the mountain resort and tourism industry. Before moving to Idaho, he was marketing director for the Breckenridge Tourism Office. Fortner previously worked for the Durango, Loveland, and Copper Mountain ski areas in Colorado, as well as F2, Inc. in Frisco, Colo., a sales and marketing consulting firm for the real estate and resort industry. In addition, he has won several awards, including the Colorado Governor’s Outstanding Tourism Marketing Award, Creative Media Award Performance Media & Marketing, and MARCOM Awards Gold.
Tracy Groll moved to the Wood River Valley in 2014 with Zions Bank as Region President for the resort market. Tracy took a special interest in the air service industry as he recognizes that the success of commerce within the Wood River Valley is driven heavily by the ability to access reliable and convenient air travel. Tracy recently took on a new assignment as Regional Director of Commercial Banking. Within his role at the bank, Tracy has access to review trends of metropolitan areas and other resort markets within the bank footprint that reinforces his awareness regarding the importance of having quality air service for businesses to thrive in our community. Prior to moving to Sun Valley, Tracy focused primarily on Commercial and Industrial Lending to mid-size companies throughout the Intermountain West. Tracy and his wife Amy and their children continually enjoy many of the superb outdoor, educational and cultural activities that the Wood River Valley has to offer.
Shannon Allen has lived and worked in Ketchum for the last 13 years. She loves this community and all that it offers and feels incredibly grateful to raise her son & daughter in this amazing place. She has worked within several hospitality organizations including Knob Hill Inn, Natural Retreats & the Hotel Ketchum as General Manager and currently works for a locally founded, woman owned outdoor apparel brand, Wild Rye. She has well rounded experience in the various sectors in our valley and can understand and relate to the range of issues that impact us all. She would like to continue to grow her involvement in community as a board member of FSVA. She travels personally and professionally out of SUN and is excited to contribute her time, experience and perspective to help FSVA continue their amazing work in the valley.
Mr. Palmedo is President and Managing Member of Sun Valley Gold LLC, an S.E.C registered investment advisory firm, established in 1992 in Ketchum, Idaho with a research office in Vancouver B.C. Prior to moving to Sun Valley, Peter worked in New York City for Morgan Stanley & Co. specializing in the development and application of equity derivative products for major domestic and international investor clients. His current work continues to focus on intensive financial analysis to evaluate risk-adjusted opportunities in investment markets around the world. For both business and pleasure, he is a frequent flier in and out of Friedman Memorial Airport, and welcomes the opportunity to assist FSVA in its important task of improving air service in the Wood River Valley.
Managing Principal, McCann Daech Fenton Realtors
Dick has been actively involved with air service to Sun Valley as an informal liaison between the resort, the air carriers and the airport since mid-70’s, and served on the Blaine County Air Transportation Advisory Group for 6 years before taking a seat on the Fly Sun Valley Alliance Board when it was formed in 2008. Dick was involved in initiating SkyWest service from SLC, Horizon service from SEA and subsequently from LAX with USDOT grant, charter programs from SFO, LAX, SNA, obtaining contract tower, MLS, and TLS, advising on 1990 Relocation Study, 1994 Master Plan, 2006 Relocation Feasibility Study. Dick holds an MBA from Harvard, was a management consultant at KMPG and has extensive experience in resort planning, development, operations, marketing and corporate finance for projects throughout the US, including Bear Valley, Telluride, Vail, Park City, Sunriver, Kapalua, Newport Beach, and Lake Tahoe. He has also been a strategic planning and financial consultant on mergers and acquisitions within the commercial airline industry.
SUN Airport Director/Airport Liaison
Chris has been the Airport Director since 2016. He has more than 27 years of broad airport and aviation experience based on his airport operations/management, aeronautics agencies, and aviation planning consulting background. Over his aviation career, he has worked extensively with airports in the states of Colorado and Idaho and airports in other northwest states including Montana, Washington, and Oregon. Chris is well-versed in airport master planning, airport environmental planning, compatible land use planning, instrument flight procedures requirements and development, and public involvement, based on his extensive experience working with or for numerous general aviation, reliever, and commercial service airports both as a consultant and as an agency representative. Chris has established and maintained a strong professional network and has earned a reputation as a trusted aviation professional in the Northwest Mountain Region. He is proud of his ability to develop and maintain relationships with many different people with diverse interests including airport managers and staff, FAA and state officials, local and state elected officials, industry professionals, community representatives, and members of the public. Chris is a licensed pilot though not current.
Blaine County Commissioner Muffy Davis grew up in the Wood River Valley and is excited to be back raising her daughter in our special community. As a past elite athlete and current member of multiple international athletic boards, Muffy travels extensively into and out of SUN and knows firsthand the importance of quality, reliable air service here in the WRV. She is excited to share her experience and perspectives as an ex-officio member of the FSVA board to help continue their great work providing exceptional air service to our communities and tourists.
Sun Valley City Council Liason
Michelle was elected to the Sun Valley City Council in 2011 and serves as the city’s liaison to FSVA. She is also the Executive Director ARCH Community Housing Trust working to maximize funding for affordable housing development in Blaine County. Her past experience includes working as a Derivatives Trader and Minerals Trader for BP International, and as Manager of BP Oil’s Network C-Stores managing product line, promotions and advertising programs. Michelle and her husband have been full time Wood River Valley residents since 2009, following 17 years abroad in various locations resulting from Harry’s work with an international oil company.
